Insights 2026 Updates

Narratives are simple-to-prompt, with powerful, easy-to-understand answers to your top business questions. The launch of Narratives introduced three Narratives

Understand what's fueling brand growth or decline through core metrics and shifts in shopper dynamics.

Measure your brand's true contribution to category growth and identify where sales are incremental vs. shifting.

Prove your brand’s performance and value to justify net new distribution at a target store

Now when you run a HML report, the boxes in the Summary tab that show metrics for each group (e.g. Heavy Buyers, Medium Buyers, Light Buyers, Light Buyers Stead, etc.) will include % of Households and % of Spend that that group makes up relative to the analysis universe.

Data collected via NuLink for Sephora, Temu, and Shein now available in the Insights platform! 100+ additional ecommerce banners currently being evaluated for future addition.

With Build Your Own Narrative you can manually build a Narratives by adding or removing cards within the Build Your Own Narratives canvas.

Custom Product Groups allow you to use product definitions created by your organization when prompting a Narrative.

Shopper Attributes allow you to narrow a Narrative to shoppers with selected characteristics. Use demographic, psychographic, and media-consumption attributes to focus a Narrative on the shoppers most relevant to your analysis.