Numerator Insights

eCommerce Reporting

Rachel McGuire

Education Team

Molly McDermott

Key definitions for terms used throughout the Insights platform and methodology descriptions

Definitions and Methodology

Definitions and calculations for Key Projected Metrics.

Projected Metrics

Learn more about how we classify our Order Delivery Types

About Order Delivery Types

Understand the difference between Household Penetration/% of Households, % of Shopper Group (Observed), and % Relative Penetration

About Penetration Metrics in Insights

Key Definitions

Learn more about how Numerator captures demographic, psychographic, and media consumption data from panelists.

US People Insights Sourcebook

How to use SNAP/WIC flags in various reports

SNAP/WIC Flags

Demographics

Find answers and get help from Intercom Support and Community Experts

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