About New Item Tags
A New Item Tag must be available in the Numerator database before it can be used in a New Item Survey.
Note: The New Item Survey is currently in beta and is only available to select clients. A full launch is planned for Q2. Features and functionality may continue to evolve as we gather feedback.
If You Have Access to the New Item Module (Insights Panel)
If your New Item is already tagged, you can use it immediately in the New Item Survey - no additional steps required.
If your New Item is not yet tagged, you can either:
Work with your Numerator Consultant to have it created OR
Follow the steps below to have it created in the database
If You Do Not Have Access to the New Item Module (Insights):
You will need to request a New Item tag using the process outlined below.
New Item tags typically take 5-8 business days to be created
Each request can include up to 5 variants
Each request requires 300 Completes/1 Credit
How to Request a New Item Tag
Follow the steps below to request the creation of your New Item tag:
Excel Option: New Item Request Sheet for Verified Voices 4.2026.xlsx
Step 1: Open the New Item Request Sheet and make a copy of the spreadsheet (From the top menu, click File, then select Make a Copy). Alternatively, you can download it as an Excel spreadsheet.
Step 2: Fill out the Contact Information Section on the Directions tab and the New Item Request tab with all required details. Fields marked with an asterisk (*) are required.
NOTE: Missing required information may delay processing of your New Item request
Step 3: Share the completed spreadsheet with your dedicated Research Consultant. If you do not have a dedicated Research Consultant, please send to researchadvice@numerator.com.
New Item Tag Processing Information
Once your New Item Request Sheet has been submitted and approved, our team will begin the process of creating the New Item tag in the platform. New Items are typically added within 5-8 business days.
Requests with incomplete information may be returned for revision, which can delay processing. You will receive an email confirmation once the New Item is available for use in the platform.