For a detailed walkthrough of Promo Insights Groups in Numerator University, click here.
About Promo Insights People Groups
Upon the purchase of Promo Insights, you will see two Promo Insights filters added to the Advanced Options in People Groups. As a reminder, People Groups allow you to create cohorts or segments of people specific to your analysis.
Remember that People Groups draw a circle around a set of panelists based on the criteria you specify.
Promotions, though, are on products, not people.
Using the Promotion Status and Promotion Attribute Advanced Options applies those additional criteria to whatever you have selected in the main prompts.
For instance, if you select Dr Pepper and Soft Drinks in the Any Product and Any Category prompts, respectively, select "On Promotion" in the Promotion Status prompt, and select the "X For" offer type in the Promotion Attribute prompt, you would create a People Group of everyone who purchased Dr Pepper Soft Drinks when they were offered on a X/For promotion.
Pro Tip! Since Promo Insights data utilizes the Representative Market using a geographical or regional filter is not recommended when creating On-Promo People Groups.
Promotion Status
Whether a product was on promotion at the time of purchase. Please note, when no option is selected and the filter says 'Any Promotional Status', this will include purchases both on and off promotion.
Promotion Attributes
There are four types of promotion attributes available for creating People Groups.
Page Position: where within an ad or website the promotion ran (e.g., front, middle, wrap, deal page).
Offer Type: the type of promotion (e.g., BOGO, Free With, X For).
Media Type: where the promotion ran (e.g., email, in-store promotion books).
Incentive Type: additional incentives (if any) that were offered for purchasing the promoted product (e.g., free shipping, gasoline discounts).
Other Filters
View the People Groups article to learn about how to create People Groups or other additional filters. An overview of the additional advanced options is below.
Fixed and Custom Filters: Filters that let you dive deeper into purchases based on specific metric criteria.
Trip Group: Utilize a type of trip to create your People Group (e.g., click & collect trips, day of the week, genders present on trip)
Psychographics & Media Consumption: Attributes from these reports
Lifestage: Family type
Lifestyle: Combination of income and urbanicity
Purchase Power Percentile: A measure of consumer buying power based on income, cost of living, and household size
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